|
KEYWORD
designs a specific mehodology for each new case.
We use all qualitative methods and techniques (group discussion
is not all that qualitative research has
to offer !)
|
KEYWORD
takes the time to analyze your targets' reactions meticulously;
their contradictions, hesitations and ambiguities are really
looked into.
|
With KEYWORD,
your research is under the responsibility of only one director,
although fieldwork and analysis are usually achieved as a
team.
Your contact at KEYWORD's is always the same person, all through
the research process
|
KEYWORD
delivers results in a clear and simple formulation, even when
questions are complex and answers sophisticated; key findings
for decision-making are put forward and accessible to all those
concerned. |
